Quick Answer
Seoul Fashion Week 2027 S/S is scheduled for September 1-6, 2026, with Dongdaemun Design Plaza (DDP) and Lotte World Tower in Jamsil named as the two main landmarks.
The announcement matters to visitors because the season is being positioned as a city-facing fashion festival, not only an industry event.
Runway access, giveaways and individual programs can change, so check the official channels before building a Seoul itinerary around a specific show.
What Seoul has announced
Dates: September 1-6, 2026
Venues: DDP and Lotte World Tower
Official status: announced by the Seoul Metropolitan Government on August 21, 2026
Seoul says the 2027 S/S edition will connect DDP, the established professional hub, with Lotte World Tower in Jamsil. The city describes a program that brings designer and contemporary brands together with shopping, pop-ups and K-culture experiences.
The announcement also mentions an adidas collaboration, an NCT Flea Market, public ticket giveaways and livestreaming. Those items are announcements rather than a final visitor schedule. International visitors should not assume a seat, a free entry slot or a specific artist appearance until the organizer releases the relevant instructions.
Why this is useful for travelers
DDP is in Dongdaemun, a practical area for design, night shopping and street-food stops. Jamsil pairs naturally with Songpa, Seokchon Lake and the Lotte World Tower complex. This split venue format gives travelers two very different Seoul districts to plan around.
For a first visit, consider the event an addition to a day already planned in either area. Avoid buying non-refundable local transport or changing hotels solely for one announced program.
What to watch next
- Public ticket or giveaway instructions
- Which shows, pop-ups and activities accept general visitors
- Opening-runway access at Lotte World Tower
- Any security, queue or bag rules
Use the official Seoul announcement as the starting point, then check Seoul Fashion Week channels closer to the date. For other practical arrival planning, see Current Time in South Korea and How to Use the Seoul Subway.
Last verified: August 27, 2026. Source: Seoul Metropolitan Government.
